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立博国际

立博中国站 分类: 立博中文网趋势 版权:
16146 224 221 9
2019-05-27
93.5
主页引荐

在本文中,咱们将共享ISUX立博中文网趋势陈述的第二部分,关于对IP职业的见地。

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在本文中,咱们将共享ISUX立博中文网趋势陈述的第二部分,关于对IP职业的见地。因为在产品或服务的运用中能够供给亲热而活泼的形象,IP人物通常被用作营销东西。而跟着童心成年人数量的添加,IP人物商场最近不断地扩展。虽然IP人物在曩昔被视作小孩的事物,但现在作为一种与消费相关的产品文明,更多会集在20到30岁。人们巴望买到由IP人物立博中文网出来的限量版。


In this article, we will share our insight about the character industry, the second theme of the ISUX Design Trend Report. Characters are frequently used as a marketing tool because they can provide friendly and positive images by applying them to services or products. As the number of ‘Kidults’ has increased, the character market is expanding a lot recently. In the past, while characters were treated as things for young children, now the culture of consuming character-related products is more focused on the 20-30s. People are eager to buy the limited editions of character items designed by character collaborations.


本次研讨将首要共享IP商场的全体流程,并介绍一些最近值得留意的IP立博亚洲协作事例。


This research will first share the overall flow of the character market and introduce some recent character branding cases along with notable character collaborations.


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每个国家都有各自的文明与情感,他们盛行的IP人物也会不同。但当咱们阅览这些人物时,咱们发现好的人物在国际都受欢迎。 动画、漫画和游戏中这种传统上的IP人物已深受喜爱,现在, 被许多人在通讯APP中运用的表情贴纸也备受喜爱。 这些在线发明的人物,不仅仅逗留于线上,还被运用在林林总总的产品中,与传统的IP人物在线下商场翻开竞赛。


As all the countries have their own culture and emotions, popular characters in each country can be different. But when we look through the characters that are popular in various countries, we can see that well-branded characters can get global popularity. Traditionally, characters in animation, comics, and games have become popular but nowadays, characters from online messenger stickers are loved by many people regard to the usage of messenger apps. The characters created from online messengers are not only staying online but they are applied to various products and compete with traditional characters in the offline market.


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全球IP工业立博中文网 


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依据韩国构思内容组织的数据,2018年全球IP商场添加约1806亿美元,比2009年(1510亿美元)添加了20%。


According to the Korea Creative Content Agency, the global character market grew about 180.6 billion dollars in 2018, which increased about 20 percent from 2009 (151 billion dollars).



IP工业的特征


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咱们发现IP商场有4个特征。榜首,一起的故事叙述;第二,比起简略的消费品,跨界更简略,也更受喜爱。因而关于多元文明的敏感度十分重要。第三,事务许可证也很重要,因为它占总出售额的50%,第四,有许多把原始内容转化和扩展为各种方法的“一源多用”的事例。


We’ve found there are 4 characteristics of the character market. First, unique storytelling is very important. Second, it is easier to cross borders and be loved than simple consumer goods, so multicultural sensitivity is important. Third, the license business is very important because it accounts for more than 50% of the total sales. Fourth, there are many cases of ‘One source multi use’ that transforms and expands original content into various forms.


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诞生于漫画书、电视和游戏中的传统IP人物盛行了很长一段时间,跟着Kakao和LINE等通讯APP的添加,协助表达用户情感的表情贴纸也变得越来越盛行。此外,跟着IP工业的展开,许多公司发明了许多立博亚洲都期望与之协作的,以艺术家为根底的具有一起故事的IP立博亚洲,我国的Molly,韩国的Sticky Monster Lab和Super Fiction是代表性的比方。


Traditionally, characters born in comic books, TVs, and games have been very popular for a long time. But recently, online sticker characters that help express emotions on messengers are becoming more popular as the use of messenger apps such as Kakao and LINE increases. In addition, as the character industry develops, artist-based companies create character brands with unique stories which a lot of brands wants to collaborations with. China's Molly, Korea's Sticky Monster Lab and Super Fiction are the representative examples.


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1. 构思故事


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假如你看一下盛行IP的特征,就会发现他们有一个一起而易记的故事,这个故事和咱们的日常日子并没有什么不同,能够很简略引起共鸣。Niniz和BT2这两个新近立博中文网的立博博彩就有一个很风趣的布景故事。


If you look at the characteristics of popular characters, there is a unique and easy-to-remember story that is not so different from our everyday life which we can easily sympathize with. Niniz and BT21 characters which were designed recently also have interesting background stories.



2. 诙谐风趣 


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跟着人物们被用作表情贴纸,能够传达各种情感的充溢诙谐的IP人物正变得越来越盛行。比起简略地心爱,蠢萌而一起更受欢迎。


As the characters are used as online stickers, witty characters that can convey various emotions are becoming more popular. Rather than simply a cute character, somewhat nerdy and unique characters are popular. 



3. 精约的形状


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简略和心爱形状的IP人物有着很高的人气。一个看起来很简略的人物,不光外形心爱美丽,还能够将它的根本形状运用到林林总总的产品中。


A simple and cute shaped character is popular. A simple looking character is not only cute and pretty in shape, but also can be applied to various products using the basic character shape.



4. 高质量的3D形状和纹路 


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跟着3D技能的展开,具有生动纹路的3D人物也深受喜爱。即便关于成年人也具有招引力。


As 3D technology develops, 3D characters with vivid textures are also loved by people. 3D characters with detailed textures can be attractive even for adults. 


我国 China


1)各种动物人物备受欢迎。 2)来自其他国家的人物也有很高的人气。


1) Various animal characters are popular.  2) Characters from other countries are also popular in China.


韩国 Korea


1)在通讯APP中的表情贴纸很受欢迎。 2)比起单个立博亚洲形象,宗族型更为盛行。

1) Characters from online stickers in messenger apps are popular.  2) There are many characters family brands rather than an individual character brands.


 美国 USA


1)动画中的人物颇受欢迎。 2)虽然姿态有点粗糙,但在网络图梗中是风趣的存在。

1) Characters from animation are popular.  2) It is a somewhat in rough form, but funny characters are popular in internet memes.


日本 Japan


1)大多具有一起的手绘风格。 2)大都来自游戏和动画。 3)被运用在林林总总的范畴中,比方当地政府和交通卡。


1) There are many characters in unique hand drawing style.  2) Many characters are from games and animations.  3) Characters are used in various field of industries such as local governments and transportation cards.


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最近许多人物都经过协作其他职业来扩展事务。有时髦立博亚洲、人气艺术家或具有最先进技能的产品,这些协作往往能扩展人物的立博亚洲形象。从公司或立博亚洲的视点来看,经过人物能够传达友爱而活泼的形象。咱们总结了几个值得留意的人物协作事例。


Recently, there are many cases in which character businesses are expanded by collaborating with various industries. And there has been a collaboration with trendy fashion brands, popular artists or products with state-of-the-art technology which tend to expand character’s brand images. From the standpoint of a company or a brand, it is possible to convey a friendly and positive image through a character. We have summarized the noticeable cases of character collaboration.



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Covernat X Ryan (Kakao Friends)


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韩国街头立博亚洲Covernat和Kakao Friends最受欢迎人物之一Ryan的协作。人物协作很简略变得激萌而心爱,但因为他们只运用了没有表情的Ryan,与Covernat一起的街头立博亚洲形象也很符合。


This is a collaboration of Korea’s street brand Covernat and Ryan, which is one of the most popular character of Kakao Friends. A character collaboration can easily become cute but since they only applied Ryan which has with no expression on his face, it matched well with Covernat's unique street brand image. 



Anti Social Social Club X BT21


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Anti Socal Social Club从前将他们灵敏的logo运用在各式短语或立博亚洲称号中。这次联名,他们把标志性的logo与BT21的人物,立博亚洲称号还有缺少萌性、略显蠢笨的logo相交融,很好地协调了ASSC一起的立博亚洲风格。


Anti Socal Social Club has used their flexible logo applying various phrases or brand names. In this collaboration, they applied their logo with the BT21 character, brand name and logo which is not too cute or awkward and harmonized well with the ASSC's unique brand style. 



Nike X Super Fiction


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这是Nike在2019年Airmax day与Super Fiction的一次联名。用户能够创立人物彩票并运用散列的标签将其上传到Instagram上。Super fiction的人物特征在Nike上得到很好的运用,运用SNS的活动招引了相当多的年青顾客。


This is a campaign that Nike collaborated with Super Fiction on 2019 Airmax day. The user can create a character lottery ticket taste and can upload it on the instagram with a hash tag. The character identity of the Super fiction was applied well on Nike, and the campaign using SNS attracted the young consumers.


KAWS X SESAME Street X Uniqlo


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时髦立博亚洲Uniqlo推出了由潮流艺术家KAWS 与儿童电视节目SESAME STREET 协作的KAWS X SESAME STREET UT系列。UT (优衣库T-Shirt)是一款一起的T恤,它挑选和运用了许多潮流文明概念,如音乐、艺术、电影和动画等。


Global fashion brand Uniqlo has launched the KAWS X SESAME STREET UT collection, which is a collaboration between global pop artist KAWS and a popular children's TV program SESAME STREET. UT (UNIQLO T-Shirt) is a unique T-shirt applying the pop culture concept such as music, art, film and animation which Uniqlo has selected. 



Bape X Snoopy


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以大猩猩logo和图画而出名的街头时髦立博亚洲Bape,和史努比协作庆祝它的20周年。 Bape将其一起的迷彩图画与史努比人物一起运用于林林总总的产品中。


A well known street fashion brand Bape, which is famous for their gorilla character logo and patterns, has done a collaboration to celebrate the 20th anniversary of Snoopy. Bape applied their unique camo pattern with the Snoopy characters and applied to various products.


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Etude House X Disney


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韩国抢先的化妆品立博亚洲Etude House与迪士尼心爱的猪人物Piglet协作庆祝2019金猪年。“Happy with Piglet Collection”是供给心爱包装和林林总总产品的限量版,能够打造带来新年好运的心爱妆容。


Korea's leading cosmetics brand Etude House collaborated with Disney's lovely pig character Piglet to celebrate the golden pig year of 2019. 'Happy with Piglet Collection' is a limited edition, offering a cute package and various products that can create a lovely makeup which will bring good luck to the new year.



VT Cosmetics X BT21


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跟着K-beauty商场的展开,VT Cosmetics将BT21和BTS作为其立博亚洲的首要模型。他们在包装立博中文网中运用BT21 的形象,还在最近开了一家快闪店。


As K-beauty market grew, VT Cosmetics applied BT21 and BTS as the main models for their brand. They used BT21 characters in package designs and recently opened a pop-up store.


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Esquire X Ryan (Kakao Friends)


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时髦杂志Esquire将Ryan描绘为一个实在的自我,并让它成为他们的封面模特。3D Ryan与实在布景相结合的立博中文网,使人物看起来更实在。


The fashion magazine Esquire described Ryan as a real selves and applied him as their cover model. They designed the cover by compositing the 3D Ryan with a real background which make the character feel more like a real model. 



Maison Kitsune X Super Fiction


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这是Super Fiction和全球时髦立博亚洲Maison Kitsune的协作项目。他们立博中文网了一个玩具形象,以此反映Maison Kitsun的狐狸特征。这只具有狐狸形象的大雕塑正在韩国榜首家Maison Kitsune的商铺门前展出。


This was a collaboration project of Super Fiction and global fashion brand Maison Kitsune. They designed a toy figure reflecting the identity of fox character of Maison Kitsune. In front of the first Maison Kitsune store in Korea, a large sculpture of this fox is being exhibited.



Helvetica X LINE Friends


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LINE Friends与代表瑞士现代主义的字体Helvetic有过一次一起的协作。因为对错物化字体与人物立博亚洲的榜初次,这次协作遭到了立博中文网界的重视,一起也给顾客带来新鲜感。


LINE Friends had a very unique collaboration with Helvetica, the font that represents Swiss modernism. This collaboration has got attention from the design industry and also gave consumers a fresh impression since it was the first collaboration between un-materialized font and a character brand. 



Kelly Park X Apeach (Kakao Friends)


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Kakao Friends的Apeach与书法艺术家Kelly Park协作东京商铺的开业。Kakao Friends运营的'Studio Kakao Friends'与来自国际各地且在不同范畴的创造者协作。榜首个协作者便是韩国的书法艺术家Kelly Park,Apeach粉红心爱的人物特征与Kelly Park微弱时髦的书法结合在一起,发明出一起而时髦的产品。


Kakao Friends had a collaboration between calligraphy artist Kelly Park and Apeach to open Kakao Friends Tokyo store. Kakao Friends Tokyo runs 'Studio Kakao Friends', which collaborate with creators from various fields around the world. The first project was with Korean calligraphy artist Kelly Park. Apeach's lovely pink identity and Kelly Park’s powerful and stylish calligraphy were combined and created trendy and unique products.


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Snowpeak X LINE Friends


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日本露营立博亚洲Snowpeak与LINE Friends的一次联名。Snowpeak以其在野营配备职业的精密技艺而出名,一起也以优异的立博中文网质量和酷爱天然的精力而著称。它测验将LINE Friends热心友爱的的立博亚洲基调运用到产品中,这种运用是超卓的。


This is a collaboration between Japan's camping brand Snowpeak and LINE Friends. Snowpeak is well known for their craftsmanship in the camping equipment industry and also famous for excellent design quality and nature-loving spirit. Snowpeak tried to apply the warm and friendly brand tone of LINE Friends into the their products which was outstanding. 



Rhodia X LINE Friends


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LINE Friends与法国文具立博亚洲Rhodia的协作,Rhodia是一个深受艺术家与立博中文网师喜爱的立博亚洲。LINE Friends心爱的人物形象被很好地运用在Rhodia充溢豪华与艺术感的立博亚洲形象傍边。

This is collaboration between LINE Friends and french stationary brand Rhodia, which is a especially loved by artists and designers. This is a case that LINE Friends' lovely character image was well applied to Rhodia’s luxury and artistic brand image.



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Quartet X Kakao Friends


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Kakao Friends 江南旗舰店在三楼开设了第二家咖啡馆与四重奏面包店,并发布了两者协作的菜单与产品。除咖啡的一切包装之外, Kakao Friends的人物也被运用于面包之中,给四重奏立博亚洲带来趣味性与机智性。


Café and bakery Quartet opened their second shop on the third floor of the Kakao Friends Gangnam flagship store and released the collaboration menu and goods. In addition to all the packages used in the cafe, the bakery also applied Kakao Friends’ characters, which gave the fun and wit to the Quartet brand.



Naixue X PUPU


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立博立博中文网的新人物PUPU与我国盛行的奶茶立博亚洲奈雪的协作,它们在企鹅奇幻之旅的展览中被一起推出,而且正在我国深圳的奈雪店出售。


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Bang & Olufsen X Brown (LINE Friends)


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Brown与Bang&Olufsen的协作项目,Bang&Olufsen是丹麦一家出产贵重音频设备的公司。 Brown的标志色彩和面部被约束性地用在最小立博中文网中,以此坚持Bang & Olufsen高端的立博亚洲形象。


This is a collaboration project between Brown and Bang & Olufsen, a Danish company that manufactures expensive audio devices. Brown’s symbolic color and face were restrictively applied to the minimal design of Bang & Olufsen to maintain their high-end brand image.



小米 X LINE Friends


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依据“Super Me(SUPER MI)”的概念,小米和Line Friends翻开协作。这个版别运用了Brown的故事,它遇到小米后取得超级力气并成为“超级Brown”。小米和LINE Friends将持续会有更多的协作方法。


This is a collaboration between Xiaomi and Line Friends which is based on Xiaomi’s “Super Me (SUPER MI) concept. This edition applies the story of Brown, who has gained superpowers and became ‘Super Brown’ after he met Xiami. Xiaomi and LINE Friends will continue to have various collaboration.



哆啦A梦/小黄人 X Clova Friends 


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Clova Friends是由LINE Friends的母公司Naver制造的AI扬声器立博亚洲。他们用Brown和Sally两个Line Friends 的人物立博中文网了一款心爱而友爱的人工智能音箱。许多AI扬声器都倾向运用心爱的人物,因为这些人物能够让人们对设备感觉更友爱,而且有情感上的触摸。最近,他们与哆啦A梦和小黄人协作立博中文网了一些特别版,这些版别都很受欢迎。


Clova Friends is an AI speaker brand made by LINE Friends' mother company, Naver. Using the LINE Friends character Brown and Sally, they designed a cute and friendly artificial intelligence speaker. A lot of cute characters are tend to be applied to AI speakers since characters can make people feel more friendly to the device and have emotional access to it. Recently, they have designed some special editions through collaboration with Doraemon and Minions which were very popular.



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Kakao Friends X Battle Ground


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Kakao Friends和由Kakao Games供给服务的,抢手PC游戏Battle Ground的协作。 Kakao Friends立博中文网了一个在游戏中穿得像人物的Ryan玩偶,是Battle Ground游戏迷们喜爱的少量项目。


A collaboration of the popular PC game Battle Ground, which is being serviced by Kakao Games. Kakao Friends designed a Ryan doll who dressed like a character in the game and also few items that fans of Battle Ground game would love.



Kakao Friends X 皇室战役 (Clash Royale Friends)


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Supercell公司制造的闻名游戏《皇室战役》与Kakao Friends一起做了一款小游戏,在这款游戏里,皇室战役和Kakao Friends的人物被从头立博中文网。


Supercell's famous game Clash Royale and Kakao Friends made a snack game together in which the characters of Clash Royale were redesigned with Kakao Friends characters.



Sundaytoz X 迪士尼 (Disney pop)


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运用迪士尼 IP的手游正在连续发布。 Sundaytoz现已发布了一款名为《Disney Pop》的移动休闲益智游戏。


Mobile games using Walt Disney's IP are being released one after another. Sundaytoz has released 'Disney Pop' which is a mobile casual puzzle game.



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跟着林林总总的人物被创立,人物事务的竞赛越来越剧烈,因而有许多使人物与其他立博亚洲差异开来的测验。咱们总结了最为杰出的立博亚洲人物事例,并罗列了人物相关事务的特征。


As various characters are created, there are a lot of attempts to make each characters distinctive from other brands since character business is getting more and more competitive. We have summarized the most prominent cases of character branding and also organized the characteristics of character-related businesses.



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最近有许多人物被立博中文网成与明星类似,或许是由偶像明星参加提出概念再开发新人物的事例。明星的粉丝会天然而然成为这些人物的粉丝,人物立博亚洲会很简略遭到欢迎。在立博亚洲策略中运用明星,给予人物故事也能够协助立博亚洲变得愈加风趣。最近,由国际闻名偶像组合防弹少年团和LINE Friends协作而诞生的人物BT21就很火爆。


Recently, there were few cases to design a character resembling a star or develop new characters by participating in an idol star for the making character concept. The fans of the star naturally become a fan of the character so the character brand can easily get the popularity. By using a star in the brand strategy, it can also help to give a story to the character which makes the brand more interesting. Recently, the BT21 character is very popular which was developed by LINE Friends with the world-renowned K-pop artist group BTS.



BT21


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LINE Friends依据BTS成员所画的草图创立了一个人物立博亚洲,并使用BTS的全球粉丝来提高这几个人物的人气。一年多来,BTS成员参加了从人物的初始草图、全体立博中文网到人物特性和布景故事的一切进程。跟着这些进程在制造电影里曝光,虽然还没有发布,BT21就收到了国内外粉丝的爆炸性呼应。到2019年1月,BT21在SNS的粉丝数量已到达1600万。匡威和 Antisocial Social Clubs等时髦立博亚洲与BT21协作的产品在发布1-2小时后便悉数售罄。


LINE Friends created a character brand based on the sketches of BTS members, and this BT21 characters were able to use the worldwide fandom of BTS to enhance the popularity. Over a year, BTS members participated in all the processes from initial sketch of the character to the overall design, character personality and the background story. As the process was revealed in a making film, BT21 received explosive responses from domestic and foreign fans even before its launch. The number of SNS followers for BT21 already reached 16 million on January of 2019. The fashion brands such as Converse and Antisocial Social Clubs collaborated with BT21 characters and those products were sold-out 1-2 hours after their release.



Roy6


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Roy 6人物由LINE Friends与我国新一代偶像王源一起发明。王源与LINE Friends一起参加了人物的开发并初次在我国推出。 Roy6的主题曲《Will you》大受欢迎,一经推出便在我国首要音乐排行榜上名列榜首。


Roy 6 character was created by LINE Friends with China's next-generation idol 王源 Roy Wang. Roy Wang participated in the character development with LINE Friends and first launched the Roy6 in China. The campaign song of Roy6 'Will you' was a big hit that it took the first place on the main music charts of China right after it was released.



Running Man


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这是LINE Friends用人气综艺节目《Running Man》制造的3D动画,每个人物都是依据节目中的真人明星而立博中文网。依据节目的高人气,动画在全国际也广受欢迎。别的,他们还用这个3D动画人物制造了一款手游。


This is a 3D animation that LINE Friends made with the 'Running Man’, an TV entertainment program which is very popular. Each of the characters were designed based on the real stars in the program. Based on the popularity of the program, animation has also become popular all over the world. In addition, a mobile game was also made with this 3D animation characters.



Krunk


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Krunk是由韩国闻名造星公司YG文娱发明的人物。以明星歌手为概念,你能够很轻易地在与YG相关的音乐视频、活动或广告中看到它。用于推行YG明星的各种Krunk产品和人物也很受欢迎。


A character made by YG Entertainment, Korea's leading agency that produces a lot of stars. Krunk can be easily seen in music videos and events or advertisements related to YG, with the concept of being a star singer. And various goods and figures of Krunk which is for promotion of YG artists are also popular.



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人气人物往往也遭到全球的喜爱,因而许多人物立博亚洲测验经过开设线下商铺或在海外举办活动来宣扬自己的人物。咱们研讨了几个最近在立博亚洲人物全球化方面做得比较成功的事例。


Popular characters are also tend to be loved globally, so character brands try to promote their characters by opening offline shops or holding events in overseas. We have researched the cases that have recently succeeded in globalization of the character brand.



Apeach Omotesando


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Kakao Friends在东京的表参道开设了一家以Apeach为主题的人物立博亚洲店。在日本发布,为习惯日本一起情感而改善的的Apeach人物与原始人物并不相同。在Apeach主题店,人们能够经过各种甜点和大型雕塑来体会人物立博亚洲。依据其在日本的闻名度,Apeach还被选为东京旅游公司的主角。


Kakao Friends opened a character brand shop in Omotesando, Tokyo, with the theme of Apeach. The Apeach character released in Japan is different from the original character which was modified to suit the unique sensibility of Japan. People can experience the character brand through various desserts and large sculptures of Apeach character in Apeach Omotesando shop. Based on its popularity in Japan, Apeach was selected as a main character of Tokyo Tourism Corporation.



上海 Kakao Friends 商铺


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Kakao Friends最近在上海开了一家快闪店,这是他们在我国事务的开端。这家快闪店的概念是“榜初次我国之旅”,他们在周围放了一个巨型人物形象供人们摄影。我国是有巨大商业潜力的国家之一,因而Kakao Friends也等待在我国商场会有所成果。


Recently, Kakao Friends opened a pop-up store in Shanghai which was a start for their business in China. This pop-up store had a concept of a 'first trip to China' that they placed big character figures around for people to have photos with it. China is one of the country where there is a big potential in character business so Kakao Friends will be also looking forward for their success in China market. 



LINE Village Bangkok


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LINE Friends去年在泰国开了一个名为“LINE Village”的小型主题公园。当人们观赏这个国际上的榜首个室内景点时,能够看到实践尺度的人物和在23个不同主题的房间里享用。 LINE Friends商铺不仅是一个出售产品的当地,也是能够让人们享用趣味并具有全新体会。本年他们也预备在上海开设另一个主题公园。


Line Friends opened a small theme park called "LINE Village" in Thailand last year using their chaaracters.When people visit this world's first indoor attraction,they can see in real size characters and enjoy 23 rooms with different theme.The LINNE Friends store is a place not just for selling goods,but a place where people can have fun and have a new experience .They are also ready to open another theme park in Shanghai this year.



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前期盛行的人物以重复图画持续了一段时间后会使人感到审美疲劳。一些立博亚洲人物测验经过改动风格或许与其他立博亚洲协作来带给大众新鲜感。也开发了一个使人物故事得到延展的新版人物,然后让立博亚洲面目一新。


The characters that have been popular in the early days can also feel bored with repeated images after a certain period of time. Some character brands try to change the styles or collaborate with other brand to give fresh feeling, but they also develop a new version of characters that can expand the character story which will revitalize the character brand.



Kakao Little Friends


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Kakao Friends立博中文网了一个婴儿版的人物宗族“Kakao Little Friends”  ,它们与原始人物并没有太大差异,形象却更柔软而温暖。此版别被运用于Kakao Friends的各种产品,尤其是与儿童相关的产品。


Kakao Friends designed a baby version character family ‘Kakao Little Friends’ which is not much different from the original characters, but has more soft and warm image. This version is applied to various products of Kakao Friends and especially goes well with the children related products.



BT21 Universe


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为BT21新立博中文网的各种人物,传达了BT21亲朋好友的立博中文网理念。这些不同的人物版别也遭到BTS粉丝的喜爱。


Various characters were newly designed for BT21, conveying the concept of designing the family and friends of BT21. These various character versions were also loved by BTS fans. 



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经过搜集人物形象,顾客能够以最完好的方法具有自己喜爱的人物。跟着童心成年人数量的添加,制造精巧的人物形象也正在迅速添加。人们喜爱搜集许多特别的版别。跟从这一趋势,人物立博亚洲们将其人物塑造成玩具形象,让人们经过具有它来对其有更多的爱情。


By collecting character figures, consumers can possess their favorite characters in the most complete form. The value of a well-made figures is increasing rapidly as the number of Kidults are growing. A lot of special editions are designed and people love collecting them. Following this trend, character brands make their characters in to a toy figure, allowing people to feel more affection for their characters by possessing it. 



Bearbrick


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Bearbrick是日本MediCom Toy公司立博中文网和出产的可保藏玩具。经过与闻名立博亚洲还有艺术家的协作,他们立博中文网了各种不同版别的熊,这些熊的形状有着明显的特征,长期以来深受保藏家的喜爱。


Bearbrick is a collectable toy designed and produced by the Japanese company MediCom Toy. They design various editions through collaboration with famous brands and artists in bear-shaped figures which become their signatures, and they are loved by the collectors for a long time.



Molly


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Molly是香港立博中文网师Kenny Wang创造的人物,经过与各种立博亚洲的协作,Molly被制造成玩具人物。这个脾气暴躁、表面心爱的女孩在国际各地有许多粉丝,他们对她的限量版充溢疯狂。


Molly is a character created by Hong Kong designer Kenny Wang, and is produced as a toy figure through collaboration with various brands. This grumpy but cute-looking girl character has a lot of fans around the world, and they are enthusiastic about Molly's limited edition.



Super Fiction


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Super Fiction为他们的人物制造了许多高品质的形象,还立博中文网了大尺度的雕塑作为艺术品。


Super Fiction makes a lot of high quality figures of their characters and also designs a large size of sculptures as an art piece.



Avofriends


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Avofriends是最近在我国大陆和香港都很盛行的,由韩国小型工作室立博中文网的人物立博亚洲。他们与韩国的一个电子付出体系Lpay协作,该体系使用Avofriends来进行推行宣扬。


Avofriends is a character brand designed by a small studio in Korea, and it is recently getting popular in China and Hong Kong. They had a collaboration with one of the electronic payment system in Korea, Lpay which used Avofriends for their promotion.



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人物线下展能够使人们更深化地了解人物立博亚洲。因为人们喜爱在风趣的当地摄影并共享到SNS,许多人物立博亚洲都倾向于用展开览的方法来宣扬人物,并让人们与喜爱的人物合影。


By opening a character exhibitions in offline, it can make people understand more deeply about the character brand. And since people like to take photos in an interesting places to share on their SNS, a lot of character brands tend to open an exhibition to promote their characters and let people take photos with their favorite characters.



Bape XXV 25周年展


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街头立博亚洲Bape在东京开了一个大型协作展览庆祝25周年。由10位艺术家定制的人物baby Milo和与各种立博亚洲协作的产品被放在展览里一起推出。


Celebrating their 25th anniversary, street brand Bape opened a large collaboration exhibition in Tokyo. 10 artists customized baby Milo characters which was placed in the exhibition and various brand collaboration products were introduced.



I am Sally 展览


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全球人物立博亚洲LINE Friends在上海的东方明珠塔推出了一个名为“I am Sally”的展览。这是LINE Friends的初次独自人物展览,它在Sally生日当天开幕,周末有超越6万名当地粉丝和游客观赏。展览放置的4.6米高的大型Sally尤为特别地招引了人们的留意,里边还立博中文网了林林总总Sally主题的展览货摊和快闪店。


The global character brand LINE Friends opened the exhibition ‘I am Sally’ at the Shanghai landmark Oriental Pearl Tower in China. This first solo character exhibition of LINE Friends was opened on the birthday of Sally, and more than 60,000 local fans and tourists visited over the weekend. In particular, 4.6 meter tall mega Sally placed in the exhibition attracted attention and various exhibition booths and pop-up stores on Sally's theme were designed.



Momo Planet 艺术展


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Momo Planet用其新立博中文网的图形海报在我国开了一个艺术展,传达与原始人物彻底不同的立博亚洲形象。


Momo Planet opened an art exhibition in China with their newly designed graphic posters which delivers different image from their original character brand.



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众所周知,许多人物都经过与其他立博亚洲协作来扩展事务。但近年来,具有自己IP的公司现已开端在原有范畴展开不同的事务,尤其是餐饮业。 


As we know, a lot of character brands try to expand their business by collaborating with various brands. But in recent years, companies who owns their IP have started different businesses with their original field, especially in F&B business. 



Sunday Cheezzzball (Kakao Friends)


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Kakao Friends推出了一款以Ryan为首要模型的一起零食物牌'Sunday cheezzzball'。从Ryan喜爱奶酪球的布景故事开端,Kakao Friends将Sunday cheezzzball的出售网扩展到线下。以“给日常繁忙而孤单的人们供给治好式零食”为概念,他们还立博中文网了一个快闪店。


Kakao Friends launched 'Sunday cheezzzball', a unique snack brand which used Ryan as the main model. Started with a background story that Ryan loves cheese ball, Kakao Friends expanded its distribution network to offline with their own snack brand 'Sunday Cheese Ball'. They also designed a pop-up store with the concept of ‘A healing snack for people who feel somewhat lonely in the busy daily life’. 


此外,依据奶酪球的主题,Kakao Friends正预备在首尔南山塔开设榜首个VR冒险乐土。人们能够享用VR的招引力,一起也能够享用各种与Sunday Cheezzzball相关的食物,饮料和产品。


In addition, based on this cheese ball theme, Kakao Friends are preparing to open the first VR adventure park in Namsan N tower in Seoul. People can enjoy VR attraction as well as various food, drinks and goods applying Sunday Cheezzzball story.



BITE & BITE with LINE Friends


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LINE Friends在香港国际机场开了榜首家Brown and Friends主题餐厅BITE&BITE with LINE Friends。这个依据LINE Friends的餐饮立博亚洲旨在经过LINE Friends的人物供给最佳口味和愉快体会。 LINE Friends一直在推出各种盛行饮料和零食产品,并经过在韩国和我国运营“BROUND”等咖啡馆持续扩展其餐饮事务。


LINE Friends' first 'Brown and Friends' theme restaurant 'BITE & BITE with LINE Friends' was opened in Hong Kong International Airport. LINE Friends' partnership based F&B business brand was designed to provide the best taste and enjoyable experience with LINE Friends characters. LINE Friends has been introducing a various of popular beverages and snack products, and has continued to expand its F&B business capabilities by operating cafés such as 'BROUND' in Korea and China.



Babi Snack (Naver Webtoon)


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韩国网络漫画渠道Naver Webtoon,用人气漫画《Yumi's cell》的部分故事做了一款Babi 小吃,这是一款出现在webtoon上的产品,它测验在口味上与有着30多年前史的传统炒年糕坚持一致。《Yumi's cells》在故事顶用描绘炒年糕哲学和绝佳甘旨的方法来招引读者,现在,这款炒年糕正在网上商铺出售,为了Yumi's cells的粉丝, Babi餐车已在全国各地巡游了6个月。


Naver Webtoon has made ‘Babi Snack’ which was part of the story in the popular webtoon 'Yumi's cell'. ‘Babi Snack’ is a product that tried to make the same taste with the 30-year-old traditional tteokbokki that appears in the webtoon. Yumi's cells attracted readers with their philosophy of tteokbokki and its excellent taste description in the story. Currently, they are selling this tteokbokki in the online store and Barbie food trucks have traveled throughout the country for six months for their fans.


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现在人物已不再是出现在儿童电影或动画中的事物,高品质的人物乃至被当作是一门艺术,许多有童心和有购买力的成年人对此展现出非一般的疯狂。


Now the character is no longer a thing that appears in children’s movies or animation. There are high-quality characters that can be treated even as an art, and many Kidults with purchasing power are enthusiastic about it.


3D和VR技能的展开使人物能够以更高质量的方法展现,一起也越来越生动越来越传神。咱们等待IP工业的快速展开与改变。


The 3D technology or VR allows the characters to be expressed in a high quality, and it is possible to show the characters more vivid and realistic. We are looking forward to the growth of the character industry which is rapidly developing and changing. 


感谢您阅览到最后,敬请等待下一篇“头像立博中文网趋势”。


Thank you for reading to the end, and the next report about avatar design trend will be coming soon.



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