您的意见是我们 UI 中国进步的动力!


188bet uedbet 威廉希尔 明升 bwin 明升88 bodog bwin 明升m88.com 18luck 188bet unibet unibet Ladbrokes Ladbrokes casino m88明升 明升 明升 m88.com 188bet m88 明陞 uedbet赫塔菲官网 365bet官网 m88 help


立博中国站 分类: 立博中文网趋势 版权:
16146 224 221 9


Image title

Image title


In this article, we will share our insight about the character industry, the second theme of the ISUX Design Trend Report. Characters are frequently used as a marketing tool because they can provide friendly and positive images by applying them to services or products. As the number of ‘Kidults’ has increased, the character market is expanding a lot recently. In the past, while characters were treated as things for young children, now the culture of consuming character-related products is more focused on the 20-30s. People are eager to buy the limited editions of character items designed by character collaborations.


This research will first share the overall flow of the character market and introduce some recent character branding cases along with notable character collaborations.

Image title

每个国家都有各自的文化与情感,他们流行的IP角色也会不同。但当我们浏览这些角色时,我们发现好的角色在世界都受欢迎。 动画、漫画和游戏中这种传统上的IP角色已深受喜爱,如今, 被许多人在通信APP中使用的表情贴纸也备受青睐。 这些在线创造的角色,不仅仅停留于线上,还被应用在各种各样的产品中,与传统的IP角色在线下市场展开竞争。

As all the countries have their own culture and emotions, popular characters in each country can be different. But when we look through the characters that are popular in various countries, we can see that well-branded characters can get global popularity. Traditionally, characters in animation, comics, and games have become popular but nowadays, characters from online messenger stickers are loved by many people regard to the usage of messenger apps. The characters created from online messengers are not only staying online but they are applied to various products and compete with traditional characters in the offline market.

Image title


Image title


According to the Korea Creative Content Agency, the global character market grew about 180.6 billion dollars in 2018, which increased about 20 percent from 2009 (151 billion dollars).


Image title


We’ve found there are 4 characteristics of the character market. First, unique storytelling is very important. Second, it is easier to cross borders and be loved than simple consumer goods, so multicultural sensitivity is important. Third, the license business is very important because it accounts for more than 50% of the total sales. Fourth, there are many cases of ‘One source multi use’ that transforms and expands original content into various forms.

Image title

Image title

诞生于漫画书、电视和游戏中的传统IP角色流行了很长一段时间,随着Kakao和LINE等通信APP的增加,帮助表达用户情感的表情贴纸也变得越来越流行。此外,随着IP产业的发展,很多公司创造了许多立博亚洲都希望与之合作的,以艺术家为基础的具有独特故事的IP立博亚洲,中国的Molly,韩国的Sticky Monster Lab和Super Fiction是代表性的例子。

Traditionally, characters born in comic books, TVs, and games have been very popular for a long time. But recently, online sticker characters that help express emotions on messengers are becoming more popular as the use of messenger apps such as Kakao and LINE increases. In addition, as the character industry develops, artist-based companies create character brands with unique stories which a lot of brands wants to collaborations with. China's Molly, Korea's Sticky Monster Lab and Super Fiction are the representative examples.

Image title

1. 创意故事

Image title


If you look at the characteristics of popular characters, there is a unique and easy-to-remember story that is not so different from our everyday life which we can easily sympathize with. Niniz and BT21 characters which were designed recently also have interesting background stories.

2. 诙谐有趣 

Image title


As the characters are used as online stickers, witty characters that can convey various emotions are becoming more popular. Rather than simply a cute character, somewhat nerdy and unique characters are popular. 

3. 简约的形状

Image title


A simple and cute shaped character is popular. A simple looking character is not only cute and pretty in shape, but also can be applied to various products using the basic character shape.

4. 高质量的3D形状和纹理 

Image title


As 3D technology develops, 3D characters with vivid textures are also loved by people. 3D characters with detailed textures can be attractive even for adults. 

中国 China

1)各种动物角色备受欢迎。 2)来自其他国家的角色也有很高的人气。

1) Various animal characters are popular.  2) Characters from other countries are also popular in China.

韩国 Korea

1)在通信APP中的表情贴纸很受欢迎。 2)比起单个立博亚洲形象,家族型更为流行。

1) Characters from online stickers in messenger apps are popular.  2) There are many characters family brands rather than an individual character brands.

 美国 USA

1)动画中的角色颇受欢迎。 2)虽然样子有点粗糙,但在网络图梗中是有趣的存在。

1) Characters from animation are popular.  2) It is a somewhat in rough form, but funny characters are popular in internet memes.

日本 Japan

1)大多具有独特的手绘风格。 2)多数来自游戏和动画。 3)被应用在各种各样的领域中,比如地方政府和交通卡。

1) There are many characters in unique hand drawing style.  2) Many characters are from games and animations.  3) Characters are used in various field of industries such as local governments and transportation cards.

Image title


Recently, there are many cases in which character businesses are expanded by collaborating with various industries. And there has been a collaboration with trendy fashion brands, popular artists or products with state-of-the-art technology which tend to expand character’s brand images. From the standpoint of a company or a brand, it is possible to convey a friendly and positive image through a character. We have summarized the noticeable cases of character collaboration.

Image title

Covernat X Ryan (Kakao Friends)

Image title

韩国街头立博亚洲Covernat和Kakao Friends最受欢迎角色之一Ryan的合作。角色合作很容易变得激萌而可爱,但由于他们只使用了没有表情的Ryan,与Covernat独特的街头立博亚洲形象也很吻合。

This is a collaboration of Korea’s street brand Covernat and Ryan, which is one of the most popular character of Kakao Friends. A character collaboration can easily become cute but since they only applied Ryan which has with no expression on his face, it matched well with Covernat's unique street brand image. 

Anti Social Social Club X BT21

Image title

Anti Socal Social Club曾经将他们灵活的logo应用在各式短语或立博亚洲名称中。这次联名,他们把标志性的logo与BT21的角色,立博亚洲名称还有缺乏萌性、略显笨拙的logo相融合,很好地协调了ASSC独特的立博亚洲风格。

Anti Socal Social Club has used their flexible logo applying various phrases or brand names. In this collaboration, they applied their logo with the BT21 character, brand name and logo which is not too cute or awkward and harmonized well with the ASSC's unique brand style. 

Nike X Super Fiction

Image title

这是Nike在2019年Airmax day与Super Fiction的一次联名。用户可以创建角色彩票并使用散列的标签将其上传到Instagram上。Super fiction的角色特征在Nike上得到很好的应用,使用SNS的活动吸引了相当多的年轻消费者。

This is a campaign that Nike collaborated with Super Fiction on 2019 Airmax day. The user can create a character lottery ticket taste and can upload it on the instagram with a hash tag. The character identity of the Super fiction was applied well on Nike, and the campaign using SNS attracted the young consumers.

KAWS X SESAME Street X Uniqlo

Image title

时尚立博亚洲Uniqlo推出了由潮流艺术家KAWS 与儿童电视节目SESAME STREET 合作的KAWS X SESAME STREET UT系列。UT (优衣库T-Shirt)是一款独特的T恤,它选择和应用了许多潮流文化概念,如音乐、艺术、电影和动画等。

Global fashion brand Uniqlo has launched the KAWS X SESAME STREET UT collection, which is a collaboration between global pop artist KAWS and a popular children's TV program SESAME STREET. UT (UNIQLO T-Shirt) is a unique T-shirt applying the pop culture concept such as music, art, film and animation which Uniqlo has selected. 

Bape X Snoopy

Image title

以大猩猩logo和图案而闻名的街头时尚立博亚洲Bape,和史努比合作庆祝它的20周年。 Bape将其独特的迷彩图案与史努比角色一起应用于各种各样的产品中。

A well known street fashion brand Bape, which is famous for their gorilla character logo and patterns, has done a collaboration to celebrate the 20th anniversary of Snoopy. Bape applied their unique camo pattern with the Snoopy characters and applied to various products.

Image title

Etude House X Disney

Image title

韩国领先的化妆品立博亚洲Etude House与迪士尼可爱的猪角色Piglet合作庆祝2019金猪年。“Happy with Piglet Collection”是提供可爱包装和各种各样产品的限量版,可以打造带来新年好运的可爱妆容。

Korea's leading cosmetics brand Etude House collaborated with Disney's lovely pig character Piglet to celebrate the golden pig year of 2019. 'Happy with Piglet Collection' is a limited edition, offering a cute package and various products that can create a lovely makeup which will bring good luck to the new year.

VT Cosmetics X BT21

Image title

随着K-beauty市场的发展,VT Cosmetics将BT21和BTS作为其立博亚洲的主要模型。他们在包装立博中文网中使用BT21 的形象,还在最近开了一家快闪店。

As K-beauty market grew, VT Cosmetics applied BT21 and BTS as the main models for their brand. They used BT21 characters in package designs and recently opened a pop-up store.

Image title

Esquire X Ryan (Kakao Friends)

Image title

时尚杂志Esquire将Ryan描述为一个真实的自我,并让它成为他们的封面模特。3D Ryan与真实背景相结合的立博中文网,使角色看起来更真实。

The fashion magazine Esquire described Ryan as a real selves and applied him as their cover model. They designed the cover by compositing the 3D Ryan with a real background which make the character feel more like a real model. 

Maison Kitsune X Super Fiction

Image title

这是Super Fiction和全球时尚立博亚洲Maison Kitsune的合作项目。他们立博中文网了一个玩具形象,以此反映Maison Kitsun的狐狸特征。这只具有狐狸形象的大雕塑正在韩国第一家Maison Kitsune的商店门前展出。

This was a collaboration project of Super Fiction and global fashion brand Maison Kitsune. They designed a toy figure reflecting the identity of fox character of Maison Kitsune. In front of the first Maison Kitsune store in Korea, a large sculpture of this fox is being exhibited.

Helvetica X LINE Friends

Image title

LINE Friends与代表瑞士现代主义的字体Helvetic有过一次独特的合作。因为是非物化字体与角色立博亚洲的第一次,这次合作受到了立博中文网界的关注,同时也给消费者带来新鲜感。

LINE Friends had a very unique collaboration with Helvetica, the font that represents Swiss modernism. This collaboration has got attention from the design industry and also gave consumers a fresh impression since it was the first collaboration between un-materialized font and a character brand. 

Kelly Park X Apeach (Kakao Friends)

Image title

Kakao Friends的Apeach与书法艺术家Kelly Park合作东京商店的开业。Kakao Friends经营的'Studio Kakao Friends'与来自世界各地且在不同领域的创作者合作。第一个合作者就是韩国的书法艺术家Kelly Park,Apeach粉红可爱的角色特征与Kelly Park强劲时尚的书法结合在一起,创造出独特而时尚的产品。

Kakao Friends had a collaboration between calligraphy artist Kelly Park and Apeach to open Kakao Friends Tokyo store. Kakao Friends Tokyo runs 'Studio Kakao Friends', which collaborate with creators from various fields around the world. The first project was with Korean calligraphy artist Kelly Park. Apeach's lovely pink identity and Kelly Park’s powerful and stylish calligraphy were combined and created trendy and unique products.

Image title

Snowpeak X LINE Friends

Image title

日本露营立博亚洲Snowpeak与LINE Friends的一次联名。Snowpeak以其在野营装备行业的精细技艺而闻名,同时也以优秀的立博中文网质量和热爱自然的精神而著称。它尝试将LINE Friends热情友好的的立博亚洲基调运用到产品中,这种运用是出色的。

This is a collaboration between Japan's camping brand Snowpeak and LINE Friends. Snowpeak is well known for their craftsmanship in the camping equipment industry and also famous for excellent design quality and nature-loving spirit. Snowpeak tried to apply the warm and friendly brand tone of LINE Friends into the their products which was outstanding. 

Rhodia X LINE Friends

Image title

LINE Friends与法国文具立博亚洲Rhodia的合作,Rhodia是一个深受艺术家与立博中文网师喜爱的立博亚洲。LINE Friends可爱的角色形象被很好地应用在Rhodia充满奢华与艺术感的立博亚洲形象当中。

This is collaboration between LINE Friends and french stationary brand Rhodia, which is a especially loved by artists and designers. This is a case that LINE Friends' lovely character image was well applied to Rhodia’s luxury and artistic brand image.

Image title

Quartet X Kakao Friends

Image title

Kakao Friends 江南旗舰店在三楼开设了第二家咖啡馆与四重奏面包店,并发布了两者合作的菜单与商品。除咖啡的所有包装之外, Kakao Friends的角色也被应用于面包之中,给四重奏立博亚洲带来趣味性与机智性。

Café and bakery Quartet opened their second shop on the third floor of the Kakao Friends Gangnam flagship store and released the collaboration menu and goods. In addition to all the packages used in the cafe, the bakery also applied Kakao Friends’ characters, which gave the fun and wit to the Quartet brand.

Naixue X PUPU

Image title


Image title

Bang & Olufsen X Brown (LINE Friends)

Image title

Brown与Bang&Olufsen的合作项目,Bang&Olufsen是丹麦一家生产昂贵音频设备的公司。 Brown的象征颜色和面部被限制性地用在最小立博中文网中,以此保持Bang & Olufsen高端的立博亚洲形象。

This is a collaboration project between Brown and Bang & Olufsen, a Danish company that manufactures expensive audio devices. Brown’s symbolic color and face were restrictively applied to the minimal design of Bang & Olufsen to maintain their high-end brand image.

小米 X LINE Friends

Image title

基于“Super Me(SUPER MI)”的概念,小米和Line Friends展开合作。这个版本使用了Brown的故事,它遇到小米后获得超级力量并成为“超级Brown”。小米和LINE Friends将继续会有更多的合作方式。

This is a collaboration between Xiaomi and Line Friends which is based on Xiaomi’s “Super Me (SUPER MI) concept. This edition applies the story of Brown, who has gained superpowers and became ‘Super Brown’ after he met Xiami. Xiaomi and LINE Friends will continue to have various collaboration.

哆啦A梦/小黄人 X Clova Friends 

Image title

Clova Friends是由LINE Friends的母公司Naver制作的AI扬声器立博亚洲。他们用Brown和Sally两个Line Friends 的角色立博中文网了一款可爱而友好的人工智能音箱。很多AI扬声器都倾向使用可爱的角色,因为这些角色可以让人们对设备感觉更友好,并且有情感上的接触。最近,他们与哆啦A梦和小黄人合作立博中文网了一些特别版,这些版本都很受欢迎。

Clova Friends is an AI speaker brand made by LINE Friends' mother company, Naver. Using the LINE Friends character Brown and Sally, they designed a cute and friendly artificial intelligence speaker. A lot of cute characters are tend to be applied to AI speakers since characters can make people feel more friendly to the device and have emotional access to it. Recently, they have designed some special editions through collaboration with Doraemon and Minions which were very popular.

Image title

Kakao Friends X Battle Ground

Image title

Kakao Friends和由Kakao Games提供服务的,热门PC游戏Battle Ground的合作。 Kakao Friends立博中文网了一个在游戏中穿得像角色的Ryan玩偶,是Battle Ground游戏迷们喜欢的少数项目。

A collaboration of the popular PC game Battle Ground, which is being serviced by Kakao Games. Kakao Friends designed a Ryan doll who dressed like a character in the game and also few items that fans of Battle Ground game would love.

Kakao Friends X 皇室战争 (Clash Royale Friends)

Image title

Supercell公司制作的著名游戏《皇室战争》与Kakao Friends一起做了一款小游戏,在这款游戏里,皇室战争和Kakao Friends的角色被重新立博中文网。

Supercell's famous game Clash Royale and Kakao Friends made a snack game together in which the characters of Clash Royale were redesigned with Kakao Friends characters.

Sundaytoz X 迪士尼 (Disney pop)

Image title

使用迪士尼 IP的手游正在陆续发布。 Sundaytoz已经发布了一款名为《Disney Pop》的移动休闲益智游戏。

Mobile games using Walt Disney's IP are being released one after another. Sundaytoz has released 'Disney Pop' which is a mobile casual puzzle game.

Image title


As various characters are created, there are a lot of attempts to make each characters distinctive from other brands since character business is getting more and more competitive. We have summarized the most prominent cases of character branding and also organized the characteristics of character-related businesses.

Image title

最近有很多角色被立博中文网成与明星相似,或者是由偶像明星参与提出概念再开发新角色的案例。明星的粉丝会自然而然成为这些角色的粉丝,角色立博亚洲会很容易受到欢迎。在立博亚洲策略中使用明星,给予角色故事也可以帮助立博亚洲变得更加有趣。最近,由世界知名偶像组合防弹少年团和LINE Friends合作而诞生的角色BT21就很火爆。

Recently, there were few cases to design a character resembling a star or develop new characters by participating in an idol star for the making character concept. The fans of the star naturally become a fan of the character so the character brand can easily get the popularity. By using a star in the brand strategy, it can also help to give a story to the character which makes the brand more interesting. Recently, the BT21 character is very popular which was developed by LINE Friends with the world-renowned K-pop artist group BTS.


Image title

LINE Friends根据BTS成员所画的草图创建了一个角色立博亚洲,并利用BTS的全球粉丝来提升这几个角色的人气。一年多来,BTS成员参与了从角色的初始草图、整体立博中文网到角色个性和背景故事的所有过程。随着这些过程在制作电影里曝光,尽管还没有发布,BT21就收到了国内外粉丝的爆炸性响应。截至2019年1月,BT21在SNS的粉丝数量已达到1600万。匡威和 Antisocial Social Clubs等时尚立博亚洲与BT21合作的产品在发布1-2小时后便全部售罄。

LINE Friends created a character brand based on the sketches of BTS members, and this BT21 characters were able to use the worldwide fandom of BTS to enhance the popularity. Over a year, BTS members participated in all the processes from initial sketch of the character to the overall design, character personality and the background story. As the process was revealed in a making film, BT21 received explosive responses from domestic and foreign fans even before its launch. The number of SNS followers for BT21 already reached 16 million on January of 2019. The fashion brands such as Converse and Antisocial Social Clubs collaborated with BT21 characters and those products were sold-out 1-2 hours after their release.


Image title

Roy 6角色由LINE Friends与中国新一代偶像王源共同创造。王源与LINE Friends一起参与了角色的开发并首次在中国推出。 Roy6的主题曲《Will you》大受欢迎,一经推出便在中国主要音乐排行榜上名列第一。

Roy 6 character was created by LINE Friends with China's next-generation idol 王源 Roy Wang. Roy Wang participated in the character development with LINE Friends and first launched the Roy6 in China. The campaign song of Roy6 'Will you' was a big hit that it took the first place on the main music charts of China right after it was released.

Running Man

Image title

这是LINE Friends用人气综艺节目《Running Man》制作的3D动画,每个角色都是根据节目中的真人明星而立博中文网。基于节目的高人气,动画在全世界也广受欢迎。另外,他们还用这个3D动画角色制作了一款手游。

This is a 3D animation that LINE Friends made with the 'Running Man’, an TV entertainment program which is very popular. Each of the characters were designed based on the real stars in the program. Based on the popularity of the program, animation has also become popular all over the world. In addition, a mobile game was also made with this 3D animation characters.


Image title


A character made by YG Entertainment, Korea's leading agency that produces a lot of stars. Krunk can be easily seen in music videos and events or advertisements related to YG, with the concept of being a star singer. And various goods and figures of Krunk which is for promotion of YG artists are also popular.

Image title


Popular characters are also tend to be loved globally, so character brands try to promote their characters by opening offline shops or holding events in overseas. We have researched the cases that have recently succeeded in globalization of the character brand.

Apeach Omotesando

Image title

Kakao Friends在东京的表参道开设了一家以Apeach为主题的角色立博亚洲店。在日本发布,为适应日本独特情感而改进的的Apeach角色与原始角色并不一样。在Apeach主题店,人们可以通过各种甜点和大型雕塑来体验角色立博亚洲。基于其在日本的知名度,Apeach还被选为东京旅游公司的主角。

Kakao Friends opened a character brand shop in Omotesando, Tokyo, with the theme of Apeach. The Apeach character released in Japan is different from the original character which was modified to suit the unique sensibility of Japan. People can experience the character brand through various desserts and large sculptures of Apeach character in Apeach Omotesando shop. Based on its popularity in Japan, Apeach was selected as a main character of Tokyo Tourism Corporation.

上海 Kakao Friends 商店

Image title

Kakao Friends最近在上海开了一家快闪店,这是他们在中国业务的开始。这家快闪店的概念是“第一次中国之旅”,他们在周围放了一个巨型角色形象供人们拍照。中国是有巨大商业潜力的国家之一,因此Kakao Friends也期待在中国市场会有所成就。

Recently, Kakao Friends opened a pop-up store in Shanghai which was a start for their business in China. This pop-up store had a concept of a 'first trip to China' that they placed big character figures around for people to have photos with it. China is one of the country where there is a big potential in character business so Kakao Friends will be also looking forward for their success in China market. 

LINE Village Bangkok

Image title

LINE Friends去年在泰国开了一个名为“LINE Village”的小型主题公园。当人们参观这个世界上的第一个室内景点时,可以看到实际尺寸的角色和在23个不同主题的房间里享受。 LINE Friends商店不仅是一个销售商品的地方,也是可以让人们享受乐趣并拥有全新体验。今年他们也准备在上海开设另一个主题公园。

Line Friends opened a small theme park called "LINE Village" in Thailand last year using their chaaracters.When people visit this world's first indoor attraction,they can see in real size characters and enjoy 23 rooms with different theme.The LINNE Friends store is a place not just for selling goods,but a place where people can have fun and have a new experience .They are also ready to open another theme park in Shanghai this year.

Image title


The characters that have been popular in the early days can also feel bored with repeated images after a certain period of time. Some character brands try to change the styles or collaborate with other brand to give fresh feeling, but they also develop a new version of characters that can expand the character story which will revitalize the character brand.

Kakao Little Friends

Image title

Kakao Friends立博中文网了一个婴儿版的角色家族“Kakao Little Friends”  ,它们与原始角色并没有太大区别,形象却更柔和而温暖。此版本被应用于Kakao Friends的各种产品,尤其是与儿童相关的产品。

Kakao Friends designed a baby version character family ‘Kakao Little Friends’ which is not much different from the original characters, but has more soft and warm image. This version is applied to various products of Kakao Friends and especially goes well with the children related products.

BT21 Universe

Image title


Various characters were newly designed for BT21, conveying the concept of designing the family and friends of BT21. These various character versions were also loved by BTS fans. 

Image title


By collecting character figures, consumers can possess their favorite characters in the most complete form. The value of a well-made figures is increasing rapidly as the number of Kidults are growing. A lot of special editions are designed and people love collecting them. Following this trend, character brands make their characters in to a toy figure, allowing people to feel more affection for their characters by possessing it. 


Image title

Bearbrick是日本MediCom Toy公司立博中文网和生产的可收藏玩具。通过与著名立博亚洲还有艺术家的合作,他们立博中文网了各种不同版本的熊,这些熊的形状有着鲜明的特色,长期以来深受收藏家的喜爱。

Bearbrick is a collectable toy designed and produced by the Japanese company MediCom Toy. They design various editions through collaboration with famous brands and artists in bear-shaped figures which become their signatures, and they are loved by the collectors for a long time.


Image title

Molly是香港立博中文网师Kenny Wang创作的角色,通过与各种立博亚洲的合作,Molly被制作成玩具人物。这个脾气暴躁、外表可爱的女孩在世界各地有很多粉丝,他们对她的限量版充满狂热。

Molly is a character created by Hong Kong designer Kenny Wang, and is produced as a toy figure through collaboration with various brands. This grumpy but cute-looking girl character has a lot of fans around the world, and they are enthusiastic about Molly's limited edition.

Super Fiction

Image title

Super Fiction为他们的角色制作了很多高品质的形象,还立博中文网了大尺寸的雕塑作为艺术品。

Super Fiction makes a lot of high quality figures of their characters and also designs a large size of sculptures as an art piece.


Image title


Avofriends is a character brand designed by a small studio in Korea, and it is recently getting popular in China and Hong Kong. They had a collaboration with one of the electronic payment system in Korea, Lpay which used Avofriends for their promotion.

Image title


By opening a character exhibitions in offline, it can make people understand more deeply about the character brand. And since people like to take photos in an interesting places to share on their SNS, a lot of character brands tend to open an exhibition to promote their characters and let people take photos with their favorite characters.

Bape XXV 25周年展

Image title

街头立博亚洲Bape在东京开了一个大型合作展览庆祝25周年。由10位艺术家定制的角色baby Milo和与各种立博亚洲合作的产品被放在展览里一同推出。

Celebrating their 25th anniversary, street brand Bape opened a large collaboration exhibition in Tokyo. 10 artists customized baby Milo characters which was placed in the exhibition and various brand collaboration products were introduced.

I am Sally 展览

Image title

全球角色立博亚洲LINE Friends在上海的东方明珠塔推出了一个名为“I am Sally”的展览。这是LINE Friends的首次单独角色展览,它在Sally生日当天开幕,周末有超过6万名当地粉丝和游客参观。展览放置的4.6米高的大型Sally尤为特别地吸引了人们的注意,里面还立博中文网了各式各样Sally主题的展览摊位和快闪店。

The global character brand LINE Friends opened the exhibition ‘I am Sally’ at the Shanghai landmark Oriental Pearl Tower in China. This first solo character exhibition of LINE Friends was opened on the birthday of Sally, and more than 60,000 local fans and tourists visited over the weekend. In particular, 4.6 meter tall mega Sally placed in the exhibition attracted attention and various exhibition booths and pop-up stores on Sally's theme were designed.

Momo Planet 艺术展

Image title

Momo Planet用其新立博中文网的图形海报在中国开了一个艺术展,传达与原始角色完全不同的立博亚洲形象。

Momo Planet opened an art exhibition in China with their newly designed graphic posters which delivers different image from their original character brand.

Image title


As we know, a lot of character brands try to expand their business by collaborating with various brands. But in recent years, companies who owns their IP have started different businesses with their original field, especially in F&B business. 

Sunday Cheezzzball (Kakao Friends)

Image title

Kakao Friends推出了一款以Ryan为主要模型的独特零食立博亚洲'Sunday cheezzzball'。从Ryan喜欢奶酪球的背景故事开始,Kakao Friends将Sunday cheezzzball的销售网扩展到线下。以“给日常忙碌而孤独的人们提供治愈式零食”为概念,他们还立博中文网了一个快闪店。

Kakao Friends launched 'Sunday cheezzzball', a unique snack brand which used Ryan as the main model. Started with a background story that Ryan loves cheese ball, Kakao Friends expanded its distribution network to offline with their own snack brand 'Sunday Cheese Ball'. They also designed a pop-up store with the concept of ‘A healing snack for people who feel somewhat lonely in the busy daily life’. 

此外,基于奶酪球的主题,Kakao Friends正准备在首尔南山塔开设第一个VR冒险乐园。人们可以享受VR的吸引力,同时也可以享用各种与Sunday Cheezzzball相关的食品,饮料和商品。

In addition, based on this cheese ball theme, Kakao Friends are preparing to open the first VR adventure park in Namsan N tower in Seoul. People can enjoy VR attraction as well as various food, drinks and goods applying Sunday Cheezzzball story.

BITE & BITE with LINE Friends

Image title

LINE Friends在香港国际机场开了第一家Brown and Friends主题餐厅BITE&BITE with LINE Friends。这个基于LINE Friends的餐饮立博亚洲旨在通过LINE Friends的角色提供最佳口味和愉快体验。 LINE Friends一直在推出各种流行饮料和零食产品,并通过在韩国和中国经营“BROUND”等咖啡馆继续扩大其餐饮业务。

LINE Friends' first 'Brown and Friends' theme restaurant 'BITE & BITE with LINE Friends' was opened in Hong Kong International Airport. LINE Friends' partnership based F&B business brand was designed to provide the best taste and enjoyable experience with LINE Friends characters. LINE Friends has been introducing a various of popular beverages and snack products, and has continued to expand its F&B business capabilities by operating cafés such as 'BROUND' in Korea and China.

Babi Snack (Naver Webtoon)

Image title

韩国网络漫画平台Naver Webtoon,用人气漫画《Yumi's cell》的部分故事做了一款Babi 小吃,这是一款出现在webtoon上的产品,它尝试在口味上与有着30多年历史的传统炒年糕保持一致。《Yumi's cells》在故事中用描述炒年糕哲学和绝佳美味的方式来吸引读者,目前,这款炒年糕正在网上商店出售,为了Yumi's cells的粉丝, Babi餐车已在全国各地巡游了6个月。

Naver Webtoon has made ‘Babi Snack’ which was part of the story in the popular webtoon 'Yumi's cell'. ‘Babi Snack’ is a product that tried to make the same taste with the 30-year-old traditional tteokbokki that appears in the webtoon. Yumi's cells attracted readers with their philosophy of tteokbokki and its excellent taste description in the story. Currently, they are selling this tteokbokki in the online store and Barbie food trucks have traveled throughout the country for six months for their fans.




Now the character is no longer a thing that appears in children’s movies or animation. There are high-quality characters that can be treated even as an art, and many Kidults with purchasing power are enthusiastic about it.


The 3D technology or VR allows the characters to be expressed in a high quality, and it is possible to show the characters more vivid and realistic. We are looking forward to the growth of the character industry which is rapidly developing and changing. 


Thank you for reading to the end, and the next report about avatar design trend will be coming soon.


2019-2020 立博中文网趋势·图形篇

PUPU X 奈雪跨界立博亚洲设定 | 内赠福利










It iS Ultramodern eXperience








  • 成就勋章

    • 特别勋章

    • 身份勋章

  • 已拥有

  • 作品


  • 经验


  • 活跃


  • 拓展


京ICP备14007358号-1 / 京公网安备11010802014104号 / Powered by 2008-2019 zhongyuanylc2rt.com